4 Natural Language Processing Applications and Examples for Content Marketers

Natural Language Processing NLP Examples

example of natural language

But this isn’t the text analytics tool for scaling your content or summarizing a lot at once. But the technology is getting better and better, and there are a variety of tools to help you accomplish exactly the kind of summarization you need. There are even chrome extensions that can help you out, though it might be hard to scale content summaries that way. This tool allows the translation of both standard text and text snippets (tags, search queries, etc.). Let’s break out some of the functionality of content analysis and look at tools that apply them. Finally, content analysis is the first step in translation from one language to another.

This text can also be converted into a speech format through text-to-speech services. Natural language processing (NLP) is a branch of artificial intelligence that uses machine learning algorithms to help computers understand natural human language—not just what people are saying but also what they mean when they say it. There are examples of NLP in nearly every customer service process powered by AI.

Natural Language Processing Examples Every Business Should Know About

Enterprise communication channels and data storage solutions that use natural language processing (NLP) help keep a real-time scan of all the information for malware and high-risk employee behavior. NLP sentiment analysis helps marketers understand the most popular topics around their products and services and create effective strategies. With the help of NLP, computers can easily understand human language, analyze content, and make summaries of your data without losing the primary meaning of the longer version. Natural language processing is an AI technology that enables computers to understand human language and its delicate ways of communicating information.

example of natural language

A creole such as Haitian Creole has its own grammar, vocabulary and literature. It is spoken by over 10 million people worldwide and is one of the two official languages of the Republic of Haiti. Start with the “instructions.pdf” in the “documentation” directory and before you go ten pages you won’t just be writing “Hello, World!

Natural Language API

Users simply have to give a topic and some context about the kind of content they want, and Scalenut creates high-quality content in a few seconds. With NLP-based chatbots on your website, you can better understand what your visitors are saying and adapt your website to address their pain points. Furthermore, if you conduct consumer surveys, you can gain decision-making insights on products, services, and marketing budgets. You use a dispersion plot when you want to see where words show up in a text or corpus. If you’re analyzing a single text, this can help you see which words show up near each other.

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The Natural Language Toolkit (NLTK) is an open-source natural language processing tool made for Python. It can be customized to suit the needs of its user, whether it be a linguist or a content marketing team looking to include content analysis in their plan. HootSuite is a social media management platform that includes sentiment analysis as part of its tracking functionality. Once you’ve posted content, Hootsuite will track it for the usual analytics as well as positive or negative reactions to your content. MarketMuse, for example, uses natural language processing to analyze your existing content, as well as that of your competitors. You can also use it to make decisions on the kinds of new content you should be creating.

Recommenders and Search Tools

In this piece, more depth on what NLP is, take you through a number of natural language processing examples, and show you how you can apply these within your business. Introduction A Human cannot live without social, we always need people to communicate with each other, therefore, we have language as the tools for interactions. Kentjono (1982) said that ‘Language is a system of a sound symbol which arbitrary, used by a social group to work together, communicate, and identify their self’. While Cambridge dictionary state that language is a system of communication consisting of sounds, words, and grammar, or the system of communication used by people in a particular… As we all know that computers have a marked influence on linguistics.In the near future computers would be providing more help to linguists.

This helps search systems understand the intent of users searching for information and ensures that the information being searched for is delivered in response. Natural language capabilities are being integrated into data analysis workflows as more BI vendors offer a natural language interface to data visualizations. One example is smarter visual encodings, offering up the best visualization for the right task based on the semantics of the data. This opens up more opportunities for people to explore their data using natural language statements or question fragments made up of several keywords that can be interpreted and assigned a meaning. Applying language to investigate data not only enhances the level of accessibility, but lowers the barrier to analytics across organizations, beyond the expected community of analysts and software developers.

An advanced NLP model can help your CRM and ticketing system “read” contextual cues beyond specific form fields to escalate a ticket and deliver it to the right person for the best response. By making automated support processes more flexible, NLP can also help your company deliver white-glove service to top-tier customers at scale. Your digital customers expect the same level of individual attention you give your in-store customers. When paired with an intelligent contact center platform to “recognize” repeat digital visitors, NLP can offer personalized greetings. It can even help chatbots and virtual agents pick up where conversations last left off.

  • Natural language processing uses both syntax and semantics to understand the meaning behind content.
  • And as AI and augmented analytics get more sophisticated, so will Natural Language Processing (NLP).
  • Although rule-based systems for manipulating symbols were still in use in 2020, they have become mostly obsolete with the advance of LLMs in 2023.
  • Natural language processing can be used for topic modelling, where a corpus of unstructured text can be converted to a set of topics.

The information that populates an average Google search results page has been labeled—this helps make it findable by search engines. However, the text documents, reports, PDFs and intranet pages that make up enterprise content are unstructured data, and, importantly, not labeled. This makes it difficult, if not impossible, for the information to be retrieved by search.

Natural Language Understanding

When you use a concordance, you can see each time a word is used, along with its immediate context. This can give you a peek into how a word is being used at the sentence level and what words are used with it. If you’d like to learn how to get other texts to analyze, then you can check out Chapter 3 of Natural Language Processing with Python – Analyzing Text with the Natural Language Toolkit. You’ve got a list of tuples of all the words in the quote, along with their POS tag. While tokenizing allows you to identify words and sentences, chunking allows you to identify phrases. Now that you’re up to speed on parts of speech, you can circle back to lemmatizing.


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