What Is Chatbot Marketing? Benefits, Examples & Tips
You want to suggest ways in which your leads and prospects can interact with you on social media, but you don’t want to sound overly promotional. If possible, try to spread out these entreaties between other types of messages. Consequently, entrepreneurs have to focus their attention not just on the conversion, but also on the rest of the sales funnel. Chatbots can help you nurture those leads as they compare their options, consider your products’ features, and otherwise mull over the decision. You don’t want to waste anyone’s time, but you do want to point prospects toward relevant products.
Plus, this approach gives you the opportunity to upsell and downsell. You can let your customers know that you’ll appreciate any referrals they give to their friends and family members. Everyone wants next-day delivery for their packages and two-hour delivery for their groceries. Get free expert insights and tips to grow your knowledge business sent right to your inbox. Similar to the email newsletter tip above, with surveys, you first ask people to opt in to hear from you, then you can message them occasionally with a short and simple survey. That being said, that leaves 31% of consumers who might prefer the old-fashioned way — email or social support.
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
The chatbot design process can involve stakeholders from many teams. Sales will know how to turn leads into customers, customer support will know what issues keep coming up. But when it’s time to write your chatbot’s questions and responses, the marketing team needs to act as the owners of the brand voice. A chatbot is a computer program that simulates human conversation with an end user.
As part of its social media marketing strategy, Match.com has launched a Messenger chatbot called Lara to help customers find that special someone. Consider the target audience and their preferences when defining chatbot functionality. For example, if your goal is to increase lead generation, ensure that the chatbot prompts users to provide relevant information and captures leads effectively. But it’s important to remember that chatbots are not a one-size-fits-all solution.
Build different conversation paths
By matching your chatbot’s voice to your business strategy, you can effectively communicate with your customers and provide them with a consistent brand experience. Now, businesses can use chatbots to respond promptly to customer queries, generate leads, get value-adding data and analytics, and much more. If you’re away from your desk, the chatbot takes over and communicates directly with the consumer. Recommendations, answers to questions, and other messages get relayed immediately. The messages a marketing chatbot sends should read like the voice of someone on your team.
Chatbot.com also connects with tools like Salesforce, Zapier, and ZenDesk. This allows your team to use the AI to automate simple tasks, so it makes life easier for you and your customers. Estée Lauder, for example, has Liv, a friendly chatbot that customers can talk to over WhatsApp. Liv is even integrated with an augmented reality try-on feature that allows users to try on lipsticks as they would in person. Liv responds like the expert makeup artists who customers would talk to in-store. Chatbots can engage and qualify visitors to your site just the way you would if you were talking to them.
Proven Ways to Use Chatbots for Conversational Marketing
You can give it a name and a personality to make it even more appealing. While this might seem like a small thing, it can have a huge impact on recognition and your customer support satisfaction rate. People want to hear from brands about matters that directly impact them. We’ve talked about customer retention, but you have to remember that people don’t become customers overnight. They often make a dozen or more touch points with a business before they buy anything. A chatbot lets you get personal with your customers while getting them the information they need right away.
Chatbots are available for 24-hour automated support and are a great tool for customers to clearly and concisely access your FAQs. They are also available to customers across the world in different locations and time zones. For example, if your UK business also operates in India, a chatbot could stop you from having to double up your customer service teams or arrange double-shifts for your support teams. You can use chatbot marketing to progress prospects efficiently through your sales process. For example, if you sell hoodies, it allows you to show different colours, styles, and brands (or anything really) to warm up leads and help them decide that your goods are worth purchasing.
Marketers can equip the same chatbot with any number of conversation “flows”. They’re defined by the team in the same way they might define journeys through the site starting from the same homepage. Before you get caught up in the technicalities, let’s set a framework for building a bot your customer will want to use. Instead, it should stick to a single function and do this incredibly well.
Regardless of the type of home service you offer (or that your client offers), you can help automate quotes and lead generation for potential new customers. You can also provide home improvement advice through a chatbot to help you increase the number of new leads. Dozens of brands with large marketing budgets and initiatives, such as Disney, Uber, and Kayak, are using chatbots to connect with their customers and sell more products and services.
Step 5. Prepare your custom data.
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- The synergy between chatbots and human representatives can create a comprehensive customer service approach.
- While they might seem complex, chatbots are relatively easy to set up, monitor, and adjust.
- However, setting up a Facebook page is very important, and you need to make sure you do it the right way, so I recommend going into Facebook to do it and using the above-linked guide.
- When ChatGPT first came into the spotlight, people asked it to write songs and solve complex mathematical questions.